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marketing for real estate
Comprehensive Marketing Promotion for "Etazhi Dubai" Real Estate Agency
To secure a stable flow of leads and increase brand awareness for the "Etazhi Dubai" real estate agency in the highly competitive UAE market.
Comprehensive SMM
A visual style and content plan for social media were developed and executed. This included creating diverse content (posts, stories) aimed at demonstrating the company's expertise, engaging the audience, and showcasing properties.
Lead Generation & Targeted Advertising
Targeted advertising was the key tool for attracting potential clients. To increase its effectiveness, the following work was carried out:
Lead Magnet Development: A valuable and informative product—"A Guide to Buying Property in Dubai"— was created. This guide was offered to the audience in exchange for their contact information, which helped build a database of warm leads.
Creative Development: Numerous visual creatives were designed for the advertising campaigns, adapted to different audience segments and properties.
Print Advertising Collateral
Offline materials (brochures, leaflets) were designed and prepared for print, intended for exhibitions and client meetings.
Marketing Collateral Development
To support B2B efforts and work with investors, over 10 detailed presentations were developed to help the sales team effectively present the company's services and properties.
Property Promotion
A separate promotional track was launched, focusing on specific real estate properties not only in Dubai but also in Bali. This made it possible to generate targeted inquiries for purchases and rentals.
Lead Generation via Websites & Landing Pages
A key component of the strategy was the development and launch of multiple high-conversion landing pages and dedicated website funnels. These assets were engineered for various specific objectives, including:
A key component of the strategy was the development and launch of multiple high-conversion landing pages and dedicated website funnels. These assets were engineered for various specific objectives, including:
- Capturing leads from targeted ad campaigns for specific properties.
- Promoting and delivering the "Dubai Property Guide" lead magnet.
- Registering user interest for new developments and exclusive investor opportunities.
This multi-pronged approach allowed us to create targeted funnels that efficiently converted paid traffic into qualified leads for the sales team.nd takes in information that is presented.
Internal Marketing & Motivation
To boost engagement and motivate the sales team, motivational posters announcing an internal contest were designed. This helped stimulate healthy competition and improve sales performance.
Outcome
The implemented comprehensive approach allowed "Etazhi Dubai" to gain not only a recognizable brand and a systematic lead generation tool but also a full set of marketing materials (both digital and print), along with a boost in internal team motivation.
